
It's not a sin to not get the deal — it's a sin to take a long time to not get the deal.
— Chris Voss
From Today's Keynote
These are the foundational tools Chris introduced today. Each one is immediately applicable — in the boardroom, across the negotiating table, and in every high-stakes conversation.
Be great with Tactical Empathy — not just good with common ground.
— Chris Voss

About Chris Voss
Chris Voss is a globally recognized negotiation authority and the bestselling author of Never Split the Difference: Negotiating As If Your Life Depended On It — a seminal work that reshaped how business leaders, entrepreneurs, and professionals approach every high-stakes conversation.
With more than 24 years in the FBI, Chris rose to become the lead international kidnapping negotiator, charged with resolving some of the most sensitive and dangerous cases across the globe. In these life-or-death environments, he developed and refined a game-changing methodology built on Tactical Empathy — the ability to deeply recognize and validate counterparts' perspectives and emotions in order to build trust and shape their decision-making.
After retiring from the FBI, Chris and his son Brandon founded The Black Swan Group, where they help business leaders and professionals master the art of negotiation. His clients range from high-net-worth entrepreneurs and Fortune 500 companies to small businesses and individuals seeking to maximize trusted relationships for collaborative, life-changing results.
Chris's mission is simple yet profound: to empower people to negotiate better outcomes by understanding the human dynamics that drive every decision.

Negotiating As If Your Life Depended On It
The book that started it all. Drawing on his experience resolving international kidnappings and hostage crises, Chris distills the most powerful negotiation techniques ever developed into a practical field guide for business and life. If you haven't read it yet — or want to revisit it with fresh eyes after today — this is where to start.
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